NEW TO OUTDOOR ADVERTISING?

Formetco offers over 50 years of experience to help you navigate the digital billboard operations process. If you'd rather skip the reading and have a conversation with an expert, we're happy to speak with you about how to buy and operate a billboard.

Follow this easy step-by-step guide to understand how to buy a billboard and what’s involved in the process.

STEP 1: ELIGIBILITY

You can’t put a digital billboard just anywhere, so it’s important to determine eligibility before purchasing an LED digital. Want help determining eligibility? Contact us at the bottom of the page for personalized support.

STEP 2: PERMITTING & ZONING SUPPORT

If you need permit guidance, Formetco can assist with industry support documents, studies, and strategies to help you through the permitting process. We can also support you in zoning meetings with light studies of your location, safety studies, and emergency alert information. Just drop us a note at the bottom of the page.

STEP 3: GROUND LEASING SUPPORT

If you’re wondering about how much does it cost to buy a billboard, a Formetco representative has the answers. Let’s start a conversation first about how to create a strategic approach to ground leasing. Contact us at the bottom of the page.

STEP 4: SITE SURVEY

It’s imperative to select a digital billboard that fits your location. Your Formetco representative can do a site evaluation to determine structure, height, size, resolution and angle of read. Leave us a note at the bottom of the page to start the conversation about site surveying.

STEP 5: FINANCING OPTIONS

There are several ways to finance a billboard. We understand the outdoor advertising industry and offer a wide range of customized leasing and exclusive financing options. Check out our financing page to uncover your options and understand how much is it to buy a billboard.

STEP 6: INDUSTRY RESOURCES

Formetco has worked with the industry’s top fabricators and installers for nearly 50 years. We can recommend billboard attorneys, installers and fabricators, as well as the best independent sales agents in your area. Let us know if you need help by completing the form at the bottom of the page.

STEP 7: PROJECT MANAGEMENT

Formetco is here to help you manage your billboard project— from the initial order to engineering, installation and powering up the digital. Find out why independent operators love working with a partner who covers every detail. Chat with one of our seasoned pros today by completing the form at the bottom.

STEP 8: SALES TRAINING & SUPPORT

Formetco sales representatives are industry experts ready to help you start your business from the ground up, working with you every step of the way. We have the experience and all the documents you need to make your business profitable from day one. Contact us at the bottom of the page to receive unmatched industry resources and guidance.

This quick guide will help you uncover how digital billboards can fuel growth with real-time, dynamic content. Find out more about the ability to deliver unique messages at various times of day, special promotions based on weather conditions, or how to uncover relevant content from news feeds.

If you’re a content designer looking to gain a general understanding of developing artwork for digital billboards, download our creative guidelines. Don’t hesitate to contact our creative services department with any specific questions.

Complete the form below and one of our representatives will reach out to you within two business days. We look forward to speaking with you about the FTX digital billboard.

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